UVNT 2022

As every year, we were commissioned to create the graphic identity for the new edition of URVANITY, a contemporary art fair that, after six editions, already has some recognition among the specialized public, especially in Madrid.
However, in recent years, URVANITY’s ambition has grown, taking it beyond our borders and encompassing a broader concept of contemporary art. That is why, for this new edition of the fair, a contraction of the original name was used: UVNT.

Regarding the development of the key visual for this edition, we were inspired by the brand’s logo and we broke it down into blocks, thus creating art pieces in themselves that are distributed throughout the different communication supports.