Madrid Street Markets

If there is one essential piece in any flea market, it is the table-counter. On it, we present the products on sale, the true protagonists of the flea markets.

That is why, for the development of this campaign, we wanted the graphic concept to revolve around this element which, as well as forming part of the logo, shares aesthetic features with the typography of the campaign.

A dynamic brand where the logo is not limited to signing the pieces, but seeks its place in each graphic application, moving like a nomad and actively participating in the composition.

The result is an ‘itinerant’ campaign where food, utensils and other objects take over the graphics with a weft and a chromatic choice reminiscent of ‘pop art’. A decision that, far from being arbitrary, reflects the colourfulness that the street markets transmit through their products.