Evolving a B2B brand to effectively communicate the company’s business ambitions
Kobus Partners is an investment fund management firm with expertise in renewable energy and alternative investment. In a world that tends towards clean energy, full of brands pivoting around these concepts, the main challenge of this project was to find the space for differentiation that would distance Kobus from its competition through credibility.
Giving value to the youth and dynamism of the brand without losing sight of the main objective: generating confidence in investors. Showing flexibility and agility without neglecting solvency and sophistication. With this balance in mind we built a disruptive visual and verbal identity to stand out in a traditional, static and very formal sector, without renouncing professionalism and trust.
Facing a very homogeneous brand context stuck in drivers and commonplaces, we had the opportunity to stand out by emphasising the “how”. The key was to build a positioning that would reinforce Kobus’ business strategy and show its value in a unique way. A brand that presents itself as a guide to be trusted unreservedly.