IC-A. Instituto de Consejeros-Administradores

Rebranding a leading institution without giving up its essence.

The IC-A, Instituto de Consejeros-Administradores (Counsellors-Administrators), is the Spanish Association of Directors. An independent entity that stands out for its know-how in corporate governance and for its advisory work in the decision-making process for senior executives. A nationally and internationally renowned brand that needed to update its visual identity in order to adapt to the digital context.

In addition to updating the main brand assets, we created a bold and differential visual universe that is based on conceptual illustrations formed by blocks: a flexible and sophisticated system that helps to visualise complex ideas in a simple way. With the rectangle as the main element, the various graphic compositions create a language of their own that illustrate the benefits and values of IC-A.

The result is a memorable, high-impact visual identity that breaks with the visual codes of the sector and reinforces the brand’s leadership.