Turning a content platform into a key touch point for ESIC BUSINESS & MARKETING SCHOOL.
ESIC PLAY represents ESIC’s commitment to high-value, high-impact content: an online platform developed with the ambition to provide its audiences with high quality, educational audiovisual content and to help them acquire knowledge in an easy, accessible and entertaining way.
We helped ESIC building and defining the platform’s value proposition by making the school’s purpose, ‘to transform people to create a better world’, tangible. We also contributed to creating the narrative and messages that would help communicate and convey the value, uses and strengths of the platform to all its audiences. A narrative to help ESIC communicate the strengths of this unique technological platform in its sector.