Madrid City Council. Decide Madrid.
In 2015, Madrid City Council made new tools available to citizens to facilitate municipal decision-making through the online platform Decide Madrid. Here you can participate in citizen proposals, participatory budgets, voting, collaborative legislation and debates. We were commissioned to carry out a campaign to promote the platform to give it visibility and encourage participation in citizen proposals.
A universe of people and urban elements was created, with a very synthetic visual code, to directly convey the idea of a city built by everyone. Through the common thread “You are a key piece to build Madrid”, some stories were amplified as possible real examples of citizen proposals to call for participation both in urban supports and in social networks and digital media.
