Expanding a brand’s core business while ensuring its consistency.
When in 2015 we took on the CYCLO project, the first brand to launch products that advocated positive, chemical-free, socially responsible and locally manufactured menstruation in Spain, we knew it was going to be a great success.
Now the brand has grown and so has its ambition. In this new phase, CYCLO wants to accompany women in all stages of their lives, from their first period to the menopause.
This strategic change has led to a considerable development of its product portfolio, which includes items as diverse as a breastfeeding disc, a bar of textile soap and a bottle of CBD oil. In order to bring coherence to this business growth, at KNOM we reviewed the brand narrative and the packaging concept for all its products. All of this while retaining CYCLO’s activist character and the brand’s reputation, built on breaking society’s taboos on menstruation.