Shaping Ibiza’s first Contemporary Art Fair.

CAN, Contemporary Art Now, is an art fair that seeks to renew what is already contemporary. A new concept that is making its way into the art world to discover new languages and give space to the creations and artists that have stood out the most in recent decades.

And what better place than Ibiza to do so. Known for its free and receptive spirit, this island has always been a point of convergence for people from all over the world and also the stage for social, artistic and cultural movements.

CAN is also positioned as the only European fair on the art circuit that takes place in the summer. A disruptive and highly attractive aspect that, for 5 days in July, turns the island into a meeting place for artists, art collectors, enthusiasts and personalities from the local and international cultural world.

Naming and visual identity

The character of this key location is implicit in the whole identity, starting with the naming created by KNOM, as CAN (acronym for Contemporary Art Now), means ‘house of’ in Ibicenco. A term that is undoubtedly very appropriate for what we wanted to be: the House of Art. On the other hand, the use of CAN as a verbal form in English opens up a whole universe of semantic possibilities that allow us to allude to a fair and art without limits.

Based on this approach, we created a logotype that integrates the acronym CAN into the layout of the full name, through a careful typographic play. Thus a visual identity is born that, like contemporary artistic creation, avoids the obvious. A brand that is based on the intelligence and sophistication of a visual language that is both essential and experimental.

A brand with a journey

Based on the typographic feature present in the logo, we propose a graphic language that also escapes the obvious, through highly dynamic and unexpected compositions. A visual brand universe with a long history, which includes various visual treatments that will mark the identity of each edition, such as the use of the sun that defines the first edition, held in 2022.