Build to Zero is a company whose mission is to offer solutions for the storage and management of renewable energies through the use of the most advanced technology. In a context of global climate emergency and with a multitude of new players entering the renewable energy market, Build to Zero needed a new brand identity to efficiently communicate its offer and vision.
Given that the brand would exist primarily in the digital environment, one of the main objectives was to build an attractive and dynamic identity. We focused on clarity of both content and form: through sophisticated graphic solutions and high-impact headlines, we created an identity that emphasises the essential and the combination of rational and human qualities.
We developed a visual identity and a narrative that prioritises clarity and purpose, providing a solution to the great challenge of communicating effectively in a complex market category that is still evolving and highly unknown.