Crafting a brand from the inside out.
Artigus is a Swiss family business that has been bringing cuisine to schools and companies for more than 40 years. In a sector dominated by large industrial groups, we saw the opportunity to differentiate the brand through their know-how, care and passion. We sought to emphasise Artigus’ main motivation: craftsmanship and the authenticity of traditional food.
At KNOM, we helped them shaping a differential value proposition that looked to the future without losing the essence that has brought them to where they are today. A proposition based on the key idea that eating well makes us better, happier and more connected to our origins.